Accessibility is a framework of 4 principles that provides guidance on how your website should be built to ensure it is accessible to all people, regardless of any barriers the user may face such as age or disability.
It ensures your brand / product is available to as wide an audience as possible, but also protects you (the brand) against any potential claims of discrimination.
Read more about Accessibility
Our approach to Design and Development starts with the Users. Identifying their needs and wants helps to produce an authentic and useful solution, which in turn drives effectiveness for the brand.
Listening to your target audience and distilling their requirements, helps create a wish-list of valued features.
This is then married up to a technology solution and benchmarked against the brand objectives; before testing, evaluation and iteration of each element to distil a robust feature, before final inclusion into the development roadmap. Read more about Design-led Thinking
New product development has, in the past, often been seen as an internal function, relying heavily on the perceived wisdom of the development team and those
directing the specification.
Thankfully the internet and more recently social media has helped to change peoples’ ideas on this. With end users able to provide honest feedback in reviews and
comments on websites such as Twitter, Facebook and TripAdvisor, companies are finding it easier and more important to listen to the needs of their customers.
Read more about User Engagement
Lean Startup is an approach to development that aims to minimise the time needed to get a product to market, which enables an earlier discovery of its viability.
The approach relies on a combination of ideas-based experimentation, iterative releases and validated learning, described as the build-measure-learn feedback loop. Read more about Lean Startup Approach
Lean Startup Approach
Our approach to Agile development is built upon the expectation that our clients’ requirements are likely to change over the course of taking a project from inception to completion.
Read more about Agile Product Development
Agile Product Development