Rydges Hotels

Rydges had just launched their first UK property in London. To raise awareness of the new flagship Kensington hotel, they needed to create a point of differentiation from their existing properties and showcase this to drive awareness.

A stand alone, responsive microsite was developed on the WordPress CMS to provide a simple to use site that Rydges staff could update themselves. The site conveyed the “Quintessentially British” branding to appeal to their target audience. A simple booking mechanic integrated with their group website.