Scripin App

This start up company originally approached us with an idea to create a holiday phonebook app and required us to look into the market/ audience and do a piece of research to validate the business case. We produced a market research piece using data analysis, audience profiling and then f2f customer research, that led to the conclusion that there was a bigger opportunity to focus on.

The revised focus of the app looked at collaborative sharing at events. The initial app was created to set up an area for weddings, that all attendees could share into. This meant the bride and groom would capture all the best photos from their event in one central location. Built using the Titanium framework, this meant the concept could be quickly developed across both iOS and Android platforms and modifications could be made swiftly across both. A CMS- driven website was created to manage the set up of the events. This enabled the owner of the event to invite collaborators to use the app and access the event.

Quickly the app proposition developed further to include events such as Corporate Events and Music Festivals; set up and led by the Brand/ Company and then fed into by a collaborative audience of attendees.